Updates

Heritage Xteriors

Mar 4, 2025

The Beginning Process

We understand that building a new website—or moving on from what your company has always known—can be a daunting task. At FWI, we specialize in seamless website development, ensuring a smooth transition with no added stress.

Heritage Xteriors, a trusted storm restoration company in Onalaska, WI, knew they needed a digital presence that worked for them. Vice President Nic Hill reached out to FWI looking for a high-performing, lead-generating website. As Owner Amory explained, their outdated website wasn’t attracting customers, generating leads, or improving online visibility—they relied entirely on word-of-mouth referrals.

Does this sound like your business? If your website isn’t driving traffic or converting leads, FWI is here to help.

Search Engine Optimization

Before diving into solutions for an online business, FWI's primary focus is maximizing its online visibility. It’s not just about building a well-optimized website—it’s about ensuring the right audience finds it. For Heritage Xteriors, that means when a storm hits a specific area, homeowners searching for storm restoration services see them first.

To achieve this, FWI provided Heritage Xteriors with a fully custom website, along with advanced search engine optimization (SEO) strategies. By fine-tuning key elements across Google and other search platforms, we’ve positioned them at the top of search results—right where they need to be when customers are looking for immediate solutions.

The Outcome

FWI completed this project with exceptional efficiency, delivering results in a timely manner. Heritage Xteriors was thrilled with the outcome, sharing their appreciation:

"Brennen is a very bright young mind with a great understanding of how to best meet the goals of the business website, as well as those of the customers who visit the site. He does a great job of being readily available to service our needs and applies feedback to the site in an incredibly timely fashion. I highly recommend Brennen for your website needs."

Like many FWI projects, this was not a one-and-done job. We continue to work closely with Heritage Xteriors, providing ongoing support and helping them strengthen their online presence each week. At FWI, we believe in maintaining long-term, interactive relationships with our clients to ensure their digital success.

Heritage Xteriors sincerely thanked FWI for our dedication, responsiveness, and flexibility. We’re excited to see how their online presence continues to grow and make an impact in the community.